Setting a selling price from a known cost is the daily reality of retail, wholesale, e-commerce, and manufacturing businesses. The Markup Calculator eliminates mental arithmetic from this process: enter your cost price and desired markup percentage, and get the selling price immediately. Or enter cost and selling price to find the implied markup. Works for any currency and any type of product or service. The key distinction to understand: markup is calculated on cost, not on selling price. A 100% markup means you doubled your cost — you sell at ₹200 what costs you ₹100, which is a 50% gross margin (not 100%). This calculator keeps both numbers visible so you can work in whichever frame makes sense for your pricing context.
lightbulb When to use this tool
- check_circle Calculating the selling price for a new product by applying your standard markup percentage to supplier cost.
- check_circle Determining what markup percentage a competitor's price implies given the known cost.
- check_circle Setting wholesale and retail price tiers using different markup percentages for each channel.
- check_circle Quick-checking whether a quoted price delivers the required markup.
Why use our tool?
Three-Way Calculation
Calculate any one of: (1) Selling price from cost + markup %, (2) Markup % from cost + selling price, (3) Cost from selling price + markup %. All three modes in one tool.
Margin Equivalent Shown
The corresponding gross margin % is always displayed alongside the markup. This prevents the common confusion between the two and lets you communicate in either term depending on your audience.
GST-Exclusive Base
Works on ex-GST values — the markup is applied to the pre-tax cost, and the GST is applied separately to the selling price. Use with the GST Calculator to compute final consumer price.
How it works
Enter your cost price (ex-GST).
Enter your target markup percentage.
The selling price and gross margin % display instantly.
Switch modes to find markup from cost and price, or cost from price and markup.
Examples
science Retail Product Pricing
Cost (from supplier): ₹850 | Target markup: 40%
Selling price: ₹1,190 | Gross margin: 28.6%
Next step: Apply 18% GST on ₹1,190 → Consumer price: ₹1,404